FUTURE OF THE MASS AUDIENCE

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FUTURE OF THE MASS AUDIENCE

W. RUSSELL NEUMAN

Title FUTURE OF THE MASS AUDIENCE
Author W. RUSSELL NEUMAN
Summary Focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication, concluding that the costs and economies of scale for electronic media will put natural constraints on special interest,
Publisher CAMBRIDGE UNIVERSITY PRESS
Date 29/11/1991
ISBN 521424046



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