RESISTING MCDONALDIZATION

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RESISTING MCDONALDIZATION

Title RESISTING MCDONALDIZATION
Author
Summary The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer
Publisher SAGE PUBLICATIONS INC
Date 16/04/1999
ISBN 761955186



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