POLITICAL MARKETING AND BRITISH POLITICAL PARTIES

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POLITICAL MARKETING AND BRITISH POLITICAL PARTIES

JENNIFER LEES-MARSHMENT

Title POLITICAL MARKETING AND BRITISH POLITICAL PARTIES
Author JENNIFER LEES-MARSHMENT
Summary This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is ther
Publisher MANCHESTER UNIVERSITY PRESS
Date 28/06/2001
ISBN 719060176



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