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POLITICAL MARKETING

DOMINIC WRING, PAUL BAINES, PHIL HARRIS

Title POLITICAL MARKETING
Author DOMINIC WRING, PAUL BAINES, PHIL HARRIS
Summary Contemporary party politics are now using a range of modern marketing tools to sell messages and personalities. This volume explains the marketing concept and the way it applies to the modern European political process.
Publisher BUTTERWORTH-HEINEMANN
Date 30/11/2006
ISBN 750645377



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